Times are changing. When choosing brands to do business with, today’s consumers care about more than just what products or services they offer—they care about what kind of impact brands are making in the world. And if you want to take your brand to the next level, you...
As a business owner or marketer, understanding your target audience is crucial. Without a clear understanding of who you are trying to reach, your marketing efforts will be scattered and ineffective. But how do you define your target audience? Defining your target...
Welcome to the first episode of the podcast which is an overview of what to expect with upcoming episodes and is also a chance for me to apologize for teasing the podcast for over a year. As they always say; it’s better late than never. I hope this podcast will be...
Building a successful brand or business is a lot of work, but it doesn’t have to be difficult. Join Kwame, brand strategist and business coach for purpose-driven entrepreneurs, in exploring what it takes to build a brand & business you love and deserve. Show Notes...
In today's highly competitive market, it's essential to have a unique selling proposition (USP) that sets your product or service apart from the competition. A USP is a statement that communicates the value your product or service provides to your target market. It...
In today's digital age, businesses must work hard to stand out from the competition. Building a strong brand is one of the best ways to do that. However, creating a brand that resonates with customers is not just about having a great logo or catchy slogan. It's also...