In today's fast-paced and ever-changing market, businesses need to differentiate themselves from their competitors to succeed. A brand strategy is a plan that outlines how a brand will differentiate itself from its competitors and establish a unique identity in the...
As a purpose-driven brand strategist, one of the questions I often get asked is, "What exactly is brand positioning?" In today's competitive landscape, having a strong brand positioning is more important than ever before. In this article, we will explore what brand...
In today's highly competitive market, building a successful brand can be a challenging task. One of the essential aspects of building a successful brand is having brand clarity. Brand clarity is an essential component of a brand's identity, and it refers to the level...
When it comes to building brands, it’s important to regularly conduct a brand audit to ensure that your brand is still relevant, consistent, and effective. A brand audit is a comprehensive evaluation of a brand’s current position in the market compared to its...
Defining your brand's core values is essential in building a brand that resonates with your target audience. Your brand's core values are the guiding principles that shape your brand's identity, culture, and reputation. They are the foundation of your brand's...
In today's world, it seems like everyone has a cousin or family member who claims to be a brand strategist. Even designers are adding this title to their name in order to charge more for their services. Despite this, clients still struggle to understand what a brand...