Today’s listener is wondering about how to start his web development and marketing start up and how to make YouTube videos and how to market his start up. So let’s think about and I’m going to share my thoughts about how he can go about it. What about you? Are you...
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3 Simple Steps to Define Your Target Audience
As a business owner or marketer, understanding your target audience is crucial. Without a clear understanding of who you are trying to reach, your marketing efforts will be scattered and ineffective. But how do you define your target audience? Defining your target...
Episode #00: The Brand & Business Lens Trailer
Building a successful brand or business is a lot of work, but it doesn’t have to be difficult. Join Kwame, brand strategist and business coach for purpose-driven entrepreneurs, in exploring what it takes to build a brand & business you love and deserve. Show Notes...
How to create your unique selling proposition (USP)
In today's highly competitive market, it's essential to have a unique selling proposition (USP) that sets your product or service apart from the competition. A USP is a statement that communicates the value your product or service provides to your target market. It...