Every brand or business out there is supposed to solve a problem of a want or a need. Whether you’re selling makeup products or building websites, both businesses have one thing in common. That’s serving a particular group of people who have a desire to experience an...
The Brand & Business Lens Podcast
With Kwame The Strategist
Building a successful brand or business is a lot of work, but it doesn’t have to be difficult work. Join Kwame, brand strategist and business consultant for purpose-driven entrepreneurs, in exploring what it takes to build a brand & business you love and deserve.
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Latest Episode
Episode #03: Who Are You Really Serving?
Every brand or business out there is supposed to solve a problem of a want or a need. Whether you’re selling makeup products or building websites, both businesses have one thing in common. That’s serving a particular group of people who have a desire to experience an...
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Struggling with your brand?
In today’s competitive marketplace, it’s important for your business to stand out from the crowd. A strong brand will help you do just that by making your business more recognizable.
Overwhelmed by all the tech?
Tech is a necessary evil in today's business world. It can be overwhelming and confusing, but if you're running a business - technology will become your VITAL component!
Not sure how or where to start?
Take our quiz to identify what stage of the entrepreneurial journey you're to determine what you should be working on right now to experience exponential business growth.
What is Brand Positioning? And Why Does It Matter?
As a purpose-driven brand strategist, one of the questions I often get asked is, "What exactly is brand positioning?" In today's competitive landscape, having a strong brand positioning is more important than ever before. In this article, we will explore what brand...
What is Brand Clarity? And Why Does It Matter?
In today's highly competitive market, building a successful brand can be a challenging task. One of the essential aspects of building a successful brand is having brand clarity. Brand clarity is an essential component of a brand's identity, and it refers to the level...
How To Conduct A Brand Audit: Step-By-Step Guide
When it comes to building brands, it’s important to regularly conduct a brand audit to ensure that your brand is still relevant, consistent, and effective. A brand audit is a comprehensive evaluation of a brand’s current position in the market compared to its...
How to Identify And Define Your Brand Core Values
Defining your brand's core values is essential in building a brand that resonates with your target audience. Your brand's core values are the guiding principles that shape your brand's identity, culture, and reputation. They are the foundation of your brand's...
What is a Brand Strategist? Reasons to invest in one!
In today's world, it seems like everyone has a cousin or family member who claims to be a brand strategist. Even designers are adding this title to their name in order to charge more for their services. Despite this, clients still struggle to understand what a brand...
Why is Branding Important? 7 Reasons For Building A Brand
As a new entrepreneur or small business owner, you might be wondering whether branding is really worth the time, effort, and expense. After all, can’t you just put your logo on everything and call it a day? The answer is NO – branding is so much more than that. In...