Every brand or business out there is supposed to solve a problem of a want or a need. Whether you’re selling makeup products or building websites, both businesses have one thing in common. That’s serving a particular group of people who have a desire to experience an...
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Struggling with your brand?
In today’s competitive marketplace, it’s important for your business to stand out from the crowd. A strong brand will help you do just that by making your business more recognizable.
Overwhelmed by all the tech?
Tech is a necessary evil in today's business world. It can be overwhelming and confusing, but if you're running a business - technology will become your VITAL component!
Not sure how or where to start?
Take our quiz to identify what stage of the entrepreneurial journey you're to determine what you should be working on right now to experience exponential business growth.
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Podcast
Episode #02: Identifying Your Brand’s Purpose
Times are changing. When choosing brands to do business with, today’s consumers care about more than just what products or services they offer—they care about what kind of impact brands are making in the world. And if you want to take your brand to the next level, you...
Episode #01: Welcome to The Brand & Business Lens
Welcome to the first episode of the podcast which is an overview of what to expect with upcoming episodes and is also a chance for me to apologize for teasing the podcast for over a year. As they always say; it’s better late than never. I hope this podcast will be...
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Blog
The Importance of a Brand Audit: Why You Need to Revisit Your Strategy Regularly
When you started your business, you probably put a lot of thought and effort into creating a brand strategy that would perfectly represent your company. However, as time goes on, your business and the market around it can change, meaning your branding strategy might...
How to Build and Grow Your Brand With the Power of Storytelling
Storytelling has been a fundamental part of human communication since the beginning of time. From ancient myths and legends to modern-day movies and TV shows, stories have captivated audiences and inspired people for generations. In recent years, storytelling has...
The Future of Purpose-Driven Branding and its Impact on the Business World
As the world continues to evolve, businesses are recognizing the importance of purpose-driven branding. Purpose-driven branding is the concept of aligning your brand with a higher purpose or mission beyond just making a profit. This approach to branding is becoming...