How I went from a continuous burnout to running a business I love and helping purpose-driven entrepreneurs like You do the same.
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Building any business takes guidance, hard work and perseverance.
But building a brand & business you love, deserve and doesn’t feel like work, takes a whole lot more.
This is my Journey
My Story
My path into branding wasn’t traditional. I fell into it out of necessity. After suffering from a continuous burn out of trying to chase and grab any project that comes my way for the first 5 years of running my agency, I was forced to take a hard look at the way the agency was run and its brand as a whole.
I realized the model of the agency was a race to the bottom and it was just a matter of time for me to quit and close it down. Just as I was about to give up, I discovered Chris Do and Jose Cabeller from the Skool now the futur talk about Core Strategy Framework and also recommended the book The Brand Gap from Marty Neumeier then everything changed.
This insight caused me to rethink, get clarity of me brand, reposition and rebrand the agency. The strategy worked, and within a year the agency turned the corner and rocketed into growth mode. And in 2018 I launched Lens of Kwame as a brand strategy and business coaching consultancy in addition to my branding & web design agency to focus exclusively on what I now do today: helping purpose driven entrepreneurs build brands and businesses they love and deserve.
My Values & Beliefs
I genuinely believe that having clarity, positioning and relevancy of your brand is all that a business need to grow and succeed.
At our core, we have four virtues that enable us to live and serve our purpose.
Inspire Positivity
There is enough negativity in the world than for us to be against ourselves too. You don’t always have to have a smile on your face, but you do need the spirit and energy of “we’re in this together and moving stuff forward”.
To Inform
“lack of knowledge my people perish” I believe knowledge is the key to success. The more I know the more I’m prepared for. Rules enable one to follow and knowledge enables one to lead.
To Support
We rise by lifting others . This is the only way to succeed; help others to win and you will win. As we encourage another, or celebrate their success, we are sending the same message to ourselves.
To Guide
“Success leaves clues” Your chances of success in life and in business can be amplified by having the right coach. Having someone who practically guides you and shares your worries with you — keeps you reassured that you’ll be successful.
Work with Kwame
I HELP PURPOSE-DRIVEN ENTREPRENEURS BUILD BRANDS AND BUSINESSES THEY LOVE AND DESERVE.
Do-It Together
Here I share all sorts of insights, information, tools, resources, and tips to build a brand & business you love, so I hope you’ll be inspired and learn a few things too!
Consulting & Coaching
Want to pick my brain? Sometimes you need that 1-on-1 help to deal with all things branding, business tools & systems and entrepreneurship.
Speaking & Teaching
I love to teach! If you’ve got a podcast, summit, or conference you think I’d be a great fit for, I’d love to learn more.
Outsource to Dephlex
Do you want a full branding & web design agency to do the heavy lifting? Don’t worry. Hire my agency to do the work for you.
Curious? Let’s Schedule a free 15-minute Discovery Call
For every entrepreneur that works with Kwame, we will give a micro-loan to another striving entrepreneur from Kiva to help them grow and succeed.
What is Kiva?
Microloans For Entrepreneurs Doing Amazing Things
As a non-profit organization, Kiva.org enables people in any location to act as Internet-based lenders to fund low-income entrepreneurs and students in more than 80 different countries.
Kiva’s primary goal and mission is “to connect people through lending to alleviate poverty.”
