How I went from a continuous burnout to running a business I love and helping purpose-driven entrepreneurs like You do the same.
Building any business takes guidance, hard work and perseverance.
But building a brand & business you love, deserve and doesn’t feel like work, takes a whole lot more.
This is my Journey
My path into branding wasn’t traditional. I fell into it out of necessity. After suffering from a continuous burn out of trying to chase and grab any project that comes my way for the first 5 years of running my agency, I was forced to take a hard look at the way the agency was run and its brand as a whole.
I realized the model of the agency was a race to the bottom and it was just a matter of time for me to quit and close it down. Just as I was about to give up, I discovered Chris Do and Jose Cabeller from the Skool now the futur talk about Core Strategy Framework and also recommended the book The Brand Gap from Marty Neumeier then everything changed.
This insight caused me to rethink, get clarity of me brand, reposition and rebrand the agency. The strategy worked, and within a year the agency turned the corner and rocketed into growth mode. And in 2018 I launched Lens of Kwame as a brand strategy and business coaching consultancy in addition to my branding & web design agency to focus exclusively on what I now do today: helping purpose driven entrepreneurs build brands and businesses they love and deserve.
My Values & Beliefs
I genuinely believe that having clarity, positioning and relevancy of your brand is all that a business need to grow and succeed.
At our core, we have four virtues that enable us to live and serve our purpose.
There is enough negativity in the world than for us to be against ourselves too. You don’t always have to have a smile on your face, but you do need the spirit and energy of “we’re in this together and moving stuff forward”.
“lack of knowledge my people perish” I believe knowledge is the key to success. The more I know the more I’m prepared for. Rules enable one to follow and knowledge enables one to lead.
We rise by lifting others . This is the only way to succeed; help others to win and you will win. As we encourage another, or celebrate their success, we are sending the same message to ourselves.
“Success leaves clues” Your chances of success in life and in business can be amplified by having the right coach. Having someone who practically guides you and shares your worries with you — keeps you reassured that you’ll be successful.
Work with Kwame
I HELP PURPOSE-DRIVEN ENTREPRENEURS BUILD BRANDS AND BUSINESSES THEY LOVE AND DESERVE.
Curious? Let’s Schedule a free 15-minute Discovery Call
And now I know it is way different...
As a serial Entrepreneur, I was of the impression that If I knew how to make money then that’s all that matters… but now I’m trying to build a brand!!! And now I know it is way different…
I now know how to define my brand and so much more!!!
Monifa St John – Co-Founder @ Eden Amore, LLC
The essentials and basics of your brand.
You’ve got an idea, and there are so many ways that you think you can execute it and so many things (services) that you want to provide. But not all of those services are essential to the growth of your organisation.
Kwame makes you question why you do what you want to do. At the end of the day, what do you get? A more focused effort to the essentials and basics of your organisation/brand.
Babusi Clint – Co Founder @ Goal Four Foundation
Kwame gave me more than I asked for...
Having all the great ideas in my head, but unable to express it to others. The first call from Kwame challenged me in a way forcing me to dig deeper than what I thought I wanted. The fact that Kwame cared about the whole of my business and gave me more than I asked for, made my day…
Yanetta – Owner @ Iilon_Lifestyle
For every entrepreneur that works with Kwame, we will give a micro-loan to another striving entrepreneur from Kiva to help them grow and succeed.
What is Kiva?
Microloans For Entrepreneurs Doing Amazing Things
As a non-profit organization, Kiva.org enables people in any location to act as Internet-based lenders to fund low-income entrepreneurs and students in more than 80 different countries.
Kiva’s primary goal and mission is “to connect people through lending to alleviate poverty.”