Latest Podcast Episode:
Episode #06 – Consistency Over Perfection : Start Now

Today’s episode is about consistency over perfection. The world is going through a lot now and most of us are in a boat of uncertainty waiting for the the perfect time to start something. We can’t wait forever because if we’re waiting for all the answers to start, We...

Are you struggling to clearly express your brand?

What if you had total clarity & confidence ?

Building any business takes guidance, hard work and perseverance.
But building a brand & business you love, deserve and doesn’t feel like work, takes a whole lot more.

Hey, I’m

Kwame

I help purpose-driven entrepreneurs brand, build and grow their businesses.

At Lens of Kwame, we believe that every entrepreneur has a unique story to tell. That’s why we started our consultancy  to help purpose-driven entrepreneurs build brands and businesses that not only grab their audience’s attention but also capture their heart.

We also believe having clarity, a blueprint and guidance is everything a business needs to grow.

Whether you’re launching your first business or taking your current company to the next level, it’s important to put the foundational pieces of your brand in place.

Goal focused

Content

Struggling with your brand?

In today’s competitive marketplace, it’s important for your business to stand out from the crowd. A strong brand will help you do just that by making your business more recognizable. 

Overwhelmed by all the tech?

Tech is a necessary evil in today's business world. It can be overwhelming and confusing, but if you're running a business - technology will become your VITAL component!

Not sure how or where to start?

Take our quiz to identify what stage of the entrepreneurial journey you're  to determine what you should be working on right now to experience exponential business growth.

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Podcast

Episode #06 – Consistency Over Perfection : Start Now

Episode #06 – Consistency Over Perfection : Start Now

Today’s episode is about consistency over perfection. The world is going through a lot now and most of us are in a boat of uncertainty waiting for the the perfect time to start something. We can’t wait forever because if we’re waiting for all the answers to start, We...

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Episode #06 – Consistency Over Perfection : Start Now

Episode #04: Am I a fraud? Impostor Syndrome

At the end of the day, remember this: You are here for a reason. In this job, your business, your life, you are worthy. You are better than you think you are. You are smarter than you think you are. You know more than you give yourself credit for. Remember that. And...

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His ideas, creativity and support are written all over the final output.

~ Anthony, V Monde Group

Now, imagine a company that combines UBUNTU with professionalism?

~ Mitchell, Eureka Global Group

His patience, loyalty and smiles towards his job is exceptional.

~ Dr. Godfred, Albatross Edu. Group

I will definitely reach out to them for business consultations in the future.

~ Kevin, Life In Kolor

Read the

Blog

You Might Have Seen Me On…

For every entrepreneur that works with Kwame, we will give a micro-loan to another striving entrepreneur from Kiva to help them grow and succeed.

What is

Kiva?

Microloans For Entrepreneurs Doing Amazing Things

As a non-profit organization, Kiva.org enables people in any location to act as Internet-based lenders to fund low-income entrepreneurs and students in more than 80 different countries.

Kiva’s primary goal and mission is “to connect people through lending to alleviate poverty.”

Kwame | The Brand Strategist ™

📚💡 Dive into the enlightening wisdom of "Ego Is The Enemy" by Ryan Holiday and discover how these top 5 lessons can propel your brand or business to greatness:

1️⃣ HarnessSelfControl: Cultivate self-control as you embark on your journey to success. By mastering your impulses and staying disciplined, you'll pave the way for remarkable achievements.

2️⃣ SeizeOpportunities: Beware of the pitfalls of pride, as it blinds us to valuable opportunities. Stay humble and open-minded, allowing new doors to unfold before you.

3️⃣ ConquerChallenges: When the going gets tough, ego can be your greatest betrayer. Rise above adversity by embracing humility and resilience, navigating the hurdles with grace.

4️⃣ ActionsSpeakLouder: Avoid the trap of excessive self-promotion. Instead, let your work speak for itself. Dedicate your energy to creating exceptional value and watch your impact grow.

5️⃣ EmbraceCuriosity: Adopt a student mindset, for true growth comes from continuous learning. Stay curious, seek knowledge, and remain open to fresh perspectives that fuel innovation.

💫 Ready to implement these transformative lessons into your brand or business? Connect with Lens of Kwame today to unleash your potential and achieve extraordinary success!

💬 Drop a comment below or DM us to start your journey towards unstoppable growth and prosperity. Let's revolutionize your brand together! 📩✨

#LensOfKwame #EgoIsTheEnemy #LessonsInSuccess #MasterSelfControl #SeizeOpportunities #ConquerChallenges #ActionsSpeakLouderThanWords #EmbraceCuriosity #StudentMindset #UnleashYourPotential #BusinessSuccess #TransformYourBrand #StayHumble #ResilienceMatters #InnovationJourney #ContinuousLearning #BrandRevolution #FuelYourGrowth #AchieveGreatness #BrandStrategy #SuccessLessons #UnstoppableJourney #ProsperityAhead #ConnectWithUs #BrandGrowth #UnlockYourPotential #BeExtraordinary #StartYourJourney #BusinessTransformation #BuildYourEmpire
🔍 Are you tired of feeling trapped in the never-ending rat race? Many people leave their jobs to pursue freelancing or start their own businesses, only to find themselves overwhelmed and frustrated. If this sounds like you, it's time to stop undervaluing your worth by charging too little for your services!


💪 EmbraceYourValue: Instead, choose projects that reflect the true value of your skills and expertise. Don't settle for less - know your worth and charge accordingly!


😱 ScaredButCurious: If the idea of demanding what you deserve feels daunting, I challenge you to step out of your comfort zone for one month. Take a leap of faith and witness the magic that unfolds when you prioritize your value.


📈 GrowthOutsideComfortZone: Remember, true growth happens when we push beyond our limits. By embracing your worth, you'll not only elevate your business but also experience personal transformation.


🌟 Ready to level up and break free from the cycle? Drop a comment below or DM us to learn how Lens of Kwame can support you in maximizing your potential and achieving the success you deserve! 💬📩


#LensOfKwame #BreakFreeFromTheCycle #KnowYourWorth #ValueYourSkills #ChargeWhatYouDeserve #EmbraceYourValue #PersonalTransformation #BusinessSuccess #MaximizePotential #StepOutOfComfortZone #ThriveAndGrow #UnlockSuccess #FreelancerLife #BusinessOwners #ChaseYourDreams #PrioritizeYourValue #ChallengeYourself #AchieveSuccess #LevelUpYourGame #EmbraceYourExpertise #GrowYourBrand #ComfortZoneChallenge #TakeActionNow #BusinessStrategist #SupportAndGuidance #UnleashYourPotential #ChargeFairly #BusinessSuccessTips #UnlockYourTruePotential #BreakTheCycle
🔎🤝 Maximize Your LinkedIn Presence and Unlock New Opportunities! Here are 5 Reasons Why You Should Invest in Building Your LinkedIn Network:

1️⃣ BusinessOrientedAudience: Connect with like-minded professionals and build relationships with potential clients and partners. LinkedIn is the ideal platform for networking and expanding your professional circle. 💼🌐

2️⃣ 300MillionDailyUsers: Reach a massive audience of over 300 million daily active users, regardless of your niche. Showcase your expertise and attract attention from a wide range of professionals. 📈🌍

3️⃣ NetworkWithinYourNiche: Leverage LinkedIn's core feature of networking to connect with individuals within your specific industry. Discover new opportunities, clients, and partners who share similar expectations and interests. 🤝👥

4️⃣ BuildAnAudience: Establish yourself as an industry expert by curating valuable content and attracting a dedicated following on LinkedIn. Grow your brand, gain credibility, and engage with an audience that values your insights. 📚👨‍💼

5️⃣ FindAndConnectWithProspects: Utilize LinkedIn's powerful search function to identify potential prospects based on keywords, job titles, companies, and more. Send personalized connection requests and share relevant content to nurture meaningful business relationships. 🎯🌟

Ready to leverage the power of LinkedIn? Start by optimizing your profile and then explore the endless possibilities of networking, building an audience, and connecting with prospects. 🔓🚀

#LensOfKwame #LinkedInStrategy #BusinessNetworking #ExpandYourReach #TargetedAudience #BuildYourBrand #IndustryExpertise #NetworkingOpportunities #EngageYourAudience #FindProspects #ConnectWithClients #LinkedInSuccess #ProfessionalConnections #OptimizeYourProfile #BusinessGrowth #UnlockOpportunities #SocialMediaStrategy #ThoughtLeadership #BuildYourNetwork #DigitalMarketing #CallToAction #TakeActionNow #GrowYourInfluence #CareerDevelopment #MaximizeLinkedIn #ShareYourExpertise #EngageWithUs #BusinessConnections
🎯 Simplify Your Offering and Attract Your Ideal Audience with These 4 Steps! ✨💼

1️⃣ ClarifyYourGoals: Define your business goals and identify your target market. This understanding will shape your messaging and resonate with your audience. 📈🎯

2️⃣ SimplifyYourMessage: Keep your message clear, concise, and tailored to your target market. Highlight the benefits of your product/service and make it crystal clear who it's for. 🗣️✨

3️⃣ BeUnique: Stand out from the competition by focusing on what makes your brand special. Highlight your unique value proposition and build a strong brand identity. 🌟🔥

4️⃣ SimplifyPricing: Avoid confusion and make it easy for customers to understand your pricing. Streamline your pricing structure and clearly communicate what clients get with each package. 💰💎

Ready to simplify your brand and attract your ideal audience? Start implementing these strategies today and watch your business thrive. 💪💼

#LensOfKwame #BrandSimplicity #BusinessGoals #TargetMarket #ClearMessaging #UniqueValueProposition #StandOutFromTheCrowd #TransparentPricing #AttractYourIdealAudience #GrowYourBusiness #BrandSuccess #SimplifyYourOffering #BusinessStrategy #EngageWithUs #TransformYourBrand #StreamlinePricing #CommunicateEffectively #BrandIdentity #SuccessTips #DigitalMarketing #StrategicPlanning #Entrepreneurship #CallToAction #TakeActionNow #BusinessGrowth #StartToday #ShareYourJourney #UnlockYourPotential #StandOutFromCompetition #BrandEngagement
📚💡 Unlock Success in Your Brand or Business with These Top 7 Lessons from "The Holy Bible"! ❤️🙏

Discover how ancient wisdom can transform your journey towards success:

1️⃣ LoveConquersAll: Embrace the power of love to overcome challenges and build strong relationships that elevate your brand. 💕🙌

2️⃣ AskForWhatYouNeed: Don't be afraid to ask for support, resources, or opportunities. Speak up and watch your brand flourish. 🗣️💪

3️⃣ JudgeNot: Practice empathy and understanding. By avoiding judgment, you create a positive and inclusive environment for your brand to thrive. 🌍✨

4️⃣ SpeakGoodWords: Harness the influence of your words. Inspire, uplift, and spread positivity through your brand's messaging. 🗯️🌟

5️⃣ ToServeIsToBeGreat: Find purpose in serving others. By adding value and making a difference, your brand will naturally attract success. 🤝🌍

6️⃣ KeepYourWord: Build trust by honoring your commitments. Your brand's integrity is its foundation for long-term success. 💯🔒

7️⃣ CureForWorry: Let go of anxiety and embrace faith. Believe in the process and trust that your brand will find solutions to any challenge. 🙏🌈

Ready to infuse your brand with timeless wisdom? Share these lessons with your audience to inspire meaningful conversations and growth. ✨💼

#LensOfKwame #BiblicalWisdom #BrandSuccess #LoveConquersAll #AskForWhatYouNeed #NoJudgment #SpeakGoodWords #ServeToBeGreat #KeepYourWord #CureForWorry #InspireSuccess #UnlockYourPotential #EmpowerYourBrand #BrandTransformation #PositiveMessaging #ServeOthers #TrustTheProcess #TimelessWisdom #MeaningfulConversations #BusinessGrowth #PowerOfFaith #ShareTheJourney #MotivateAndInspire #TakeAction #EngageWithUs #FollowForMore #TransformYourBrand #BrandStrategist #BuildYourLegacy #FindYourPurpose
🔥 Boost Your Engagement with These Content Ideas for Next Week! 💡

Swipe left for inspiration:

1️⃣ #PersonalStruggles: Sharing your own challenges creates a relatable connection with your followers. Let's build a supportive community together!

2️⃣ #MotivationalQuotes: Inspire and uplift your audience with powerful quotes. Aspirational content always shines on Instagram!

3️⃣ #SwapOldForNew: Help your audience break free from old habits by offering valuable alternatives. Address their pain points and watch engagement soar.

4️⃣ #TipsAndTutorials: Share step-by-step guides or tips that solve specific problems your audience faces. Engage, educate, and see your engagement skyrocket!

5️⃣ #AskYourAudience: Encourage interaction and get your followers thinking by asking thought-provoking questions. It's an easy way to connect and spark meaningful conversations.

6️⃣ #IndustryStats: Boost your credibility as an expert by sharing industry statistics. Tag other accounts in your niche to ignite discussions and showcase your expertise.

7️⃣ #LearnFromMistakes: Highlight common mistakes in your industry and provide valuable insights on how to avoid them. Position yourself as a thought leader and trusted advisor.

Ready to level up your engagement game? Try these content ideas and tag us in your posts for a chance to be featured! 🚀

#LensOfKwame #ContentIdeas #BoostEngagement #CommunityConnection #InspireAndUplift #BreakFreeFromHabits #ValuableTips #StepByStepGuides #InteractivePosts #ThoughtProvokingQuestions #IndustryInsights #CredibleExpertise #AvoidCommonMistakes #ThoughtLeader #LevelUpYourGame #FeaturedPost #EngagementBoost #SocialMediaStrategy #CreativeContent #ConnectWithYourAudience #SparkConversations #InspireAction #PowerfulMessaging
🚫 Beware of Nightmare Clients! Protect your sanity and avoid burnout by recognizing the red flags. 🚩

Swipe left to learn about the warning signs:

1️⃣ #DemandingChanges: Be cautious of clients who frequently request last-minute alterations. Clear communication is key to managing expectations.

2️⃣ #PriceHaggling: Watch out for clients who consistently try to negotiate a lower price. Value your work and find clients who appreciate your worth.

3️⃣ #ControlFreaks: Nitpicking over every detail can drain your energy. Set boundaries and establish a collaborative relationship based on trust.

4️⃣ #IndecisiveClients: Constant changes in expectations can be frustrating. Ensure clarity from the beginning and outline project milestones.

The takeaway? Having a well-defined project scope and setting clear expectations at the start can save you from nightmare clients! 🙌

Share your experiences in the comments below and tag a fellow creative who can relate! Let's support each other in navigating the client landscape.

#LensOfKwame #NightmareClients  #SetExpectations #ProtectYourSanity #BoundariesInBusiness #ValuingYourWorth #CollaborationOverControl #CreativeCommunity #ClientManagement #WorkingWithClients #ProjectScope #NavigateChallenges #ClientRedFlags #AvoidBurnout #CreativeProfessionals #ProfessionalGrowth #CreativeIndependence #ThrivingInBusiness #RecognizeWarningSigns #SupportEachOther #NavigatingClients #CreativeEntrepreneur #PositiveWorkEnvironment #QualityOverQuantity #StandYourGround #CreativeMinds
🔥 Ready to Level Up? Discover if you have what it takes to succeed in the business world. 💼

Swipe left to uncover the secrets of building a thriving empire:

1️⃣ #Commitment: Success requires unwavering dedication and perseverance. Are you willing to put in the hard work day in and day out?

2️⃣ #GoalSetting: Define your vision and set ambitious goals. Aim high and let nothing stand in the way of achieving them.

3️⃣ #LaserFocus: Stay on track and eliminate distractions. Focus your energy on what truly matters to propel your business forward.

4️⃣ #NeverGiveUp: Embrace challenges and setbacks as opportunities for growth. The most successful entrepreneurs never give up on their dreams.

By embracing these qualities, you'll pave the way to success as a business owner. So why wait? Start your journey today! Comment below with a 💪 if you're ready to level up!

#LensOfKwame #BusinessSuccess #EntrepreneurMindset #AmbitiousGoals #CommitmentToExcellence #LaserFocus #PersistencePaysOff #DreamBig #NeverStopLearning #SuccessIsEarned #AchieveGreatness #StayDetermined #TakeAction #EntrepreneurLife #BusinessGrowth #FollowYourPassion #UnlockYourPotential #BuildYourEmpire #BusinessInspiration #SuccessMindset #BelieveInYourself #StartYourJourney #EmbraceChallenges  #TakeTheLeap #MotivatedMinds #StayFocused
Transforming your passion into a thriving business requires one key ingredient - clients. 

Without them, you're left with a hobby. To convert your business vision into reality, you need leads - the potential clients interested in your offerings. Here are four steps to attract and convert these leads effectively:

1️⃣ Identify your ideal client: Understand their frustrations, goals, and inspirations. This knowledge helps tailor your marketing efforts to resonate with this specific audience, attracting the right people instead of everyone.

2️⃣ Prioritize quality content: Publish insightful blog posts, create informative videos, and share valuable resources. Once you've identified your target audience, it becomes easier to develop content that piques their interest.

3️⃣ Leverage lead magnets: Offer high-value resources like eBooks, whitepapers, or checklists in exchange for contact information. This strategy helps build an email list of potential clients genuinely interested in your brand.

4️⃣ Nurture existing leads: Stay connected with your current leads via various channels and provide relevant content and offers. Remember, acquiring repeat customers or referrals is often the most cost-effective way to grow your business.

Ready to turn your passion into profit? Share your thoughts below! 👇

#LensOfKwame #BusinessStrategy #LeadGeneration #ContentMarketing #IdealClient #TargetAudience #NicheMarketing #QualityContent #LeadMagnets #CustomerRetention #EntrepreneurLife #DigitalMarketing #BusinessGrowth #MarketingTips #OnlineBusiness #StartupLife #SuccessMindset #BusinessTips #BrandStrategy #CustomerExperience #MarketingStrategy #SmallBusinessOwner #BusinessSuccess #EntrepreneurGoals #BusinessDevelopment #BusinessInnovation #MarketingSuccess #ProfitableBusiness #SuccessJourney #BusinessMindset
Looking to build a brand that magnetically draws in new customers? Here's your roadmap:

1️⃣ Begin with an exceptional product/service meeting a genuine need.
Launching with a quality offering sets you off on the right foot. Ensure it solves a real-world problem.

2️⃣ Weave a captivating brand story resonating with your audience.
Your brand narrative differentiates you from competitors. Make it compelling and tailored to your target market's needs.

3️⃣ Design a visually appealing and consistent brand identity.
A strong visual identity creates lasting impressions. Ensure it appeals to your ideal client and remains consistent across all platforms.

4️⃣ Craft an engaging marketing strategy centered around high-quality content.
Quality content is pivotal in attracting your audience. Your marketing strategy should hinge on well-crafted content.

5️⃣ Deliver an unparalleled customer experience.
Retain customers by consistently exceeding their expectations with superior service. Remember, your brand is the business equivalent of personal reputation!

Ready to transform your brand? Let's connect!👇

#LensOfKwame #BrandBuilding #EffectiveMarketing #QualityProduct #CompellingBrandStory #VisualIdentity #ContentMarketing #CustomerExperience #BusinessGrowth #EntrepreneurLife #TargetAudience #BrandStrategy #MarketingStrategy #BrandIdentity #OnlineBusiness #StartupLife #BrandValues #BrandGoals #BusinessClarity #SuccessMindset #BusinessInnovation #CustomerCentric #SustainableBusiness #BrandPurpose #BusinessInsight #MarketUnderstanding #CompetitionAnalysis #GoalSetting #MakeItHappen
Are you falling into this common trap too?

The trap of talking more about yourself!
When you engage with a new client, the spotlight should be on them and their needs, not you. Make it a point to ask probing questions to understand what they're seeking and how you can assist. Let the client lead the conversation while you actively listen. This approach allows you to comprehend their needs better, offering them top-notch service.

Strategic questioning not only makes the client feel valued but also encourages them to share more, fostering rapport. Plus, it takes the pressure off you and shifts the focus to serving your client - where it truly belongs!

Time to flip the script and put your clients in the spotlight! Share your thoughts below! 👇

#LensOfKwame #ClientFocus #ActiveListening #CustomerNeeds #ServiceExcellence #RapportBuilding #BusinessGrowth #CustomerCentricity #EntrepreneurLife #BusinessStrategy #SuccessTips #BusinessLessons #PersonalDevelopment #SuccessJourney #StartupLife #BrandBuilding #SuccessMindset #EntrepreneurGoals #BrandIdentity #OnlineBusiness #SocialMediaStrategy #BusinessDevelopment #StrategicPlanning #BusinessSuccess #MarketingStrategy #SustainableBusiness #BusinessInnovation #CustomerExperience #MakeItHappen
💬 DM "STRATEGY" to secure your FREE brand strategy workbook. ⁠

This workbook is designed to give you a clear understanding of your business, market, competition and how all the pieces fit together.

💎Here's what you can expect from this workbook:

✅ Discover Your Brand Purpose
Uncover the core reason behind your business. This north star will keep your motivation high.

✅ Establish Your Brand Values
These will align your brand with your audience and set the tone for your brand visuals.

✅ Set Your Brand Goals
Prioritize what matters and track your progress. Nothing like seeing your growth to keep you motivated!

✅ Achieve Clarity!
The ultimate goal of this workbook is to provide clarity around your business and help you build a brand you're proud of!

Ready to dive in? Send that DM now!👇

#LensOfKwame #BrandStrategy #BusinessInsight #MarketUnderstanding #CompetitionAnalysis #BrandPurpose #BrandValues #BrandGoals #BusinessClarity #EntrepreneurLife #BusinessGrowth #GoalSetting #BusinessLessons #PersonalDevelopment #SuccessJourney #StartupLife #BrandBuilding #SuccessMindset #EntrepreneurGoals #BrandIdentity #OnlineBusiness #SocialMediaStrategy #BusinessDevelopment #StrategicPlanning #BusinessSuccess #MarketingStrategy #SustainableBusiness #BusinessInnovation #CustomerCentric #MakeItHappen
Buyer objections? We've all faced them, whether it's about price, quality, or any other concern. The key is to be ready for them and have strategies to address them.

Common buyer objections are:

It's too expensive.
Overcome this by highlighting the value they get. Remember, price is what you pay, value is what you get. Ask them about the long-term impact of not making this investment and their comfortable price point. Offer a trial to showcase the value of your offering.

I don't need it.
Show them how your product or service can save time or money, streamline a process, or simplify their life. Remind them they're not locked in and can cancel if it's not a fit.

I don't have the time.
Clarify the time commitment and show them the long-term time/money savings. Reframe it as a time investment with a positive ROI.

I need more time to think.
Ask about the implications of delaying the decision. Respect their need for more time and schedule a follow-up.

I'm not sure about choosing you.
Leverage your social proof! Share case studies and client testimonials to build trust.

What's your go-to strategy for overcoming objections? Share in the comments below! 👇

#LensOfKwame #OvercomingObjections #SalesStrategy #ValueProposition #TimeInvestment #DecisionMaking #BuildingTrust #EntrepreneurLife #BusinessGrowth #ActiveListening #ProblemSolving #BusinessLessons #PersonalDevelopment #SuccessJourney #StartupLife #BrandBuilding #SuccessMindset #EntrepreneurGoals #BrandIdentity #OnlineBusiness #SocialMediaStrategy #BusinessDevelopment #StrategicPlanning #BusinessSuccess #MarketingStrategy #SustainableBusiness #BusinessInnovation #CustomerCentric #MakeItHappen
There's no shame in failure. We've all been there at one time or another. The important thing is to learn from your mistakes and to continue moving forward. Here are a few tips on how to fail better:

1. Failure is not permanent. Rather it's part (tuition fee if you will) of the process of trying anything new!

2. Don't dwell on your failures. Learn from them and then let them go.

3. Focus on the positive. There are always lessons to be learned from even the most negative experiences.

4. Be persistent. Never give up on your dreams and goals. Failure is only temporary if you don't let it defeat you.

5. Surround yourself with positive people who will support you through your failures and help you to see the silver lining in every situation.

What's your best advice for handling failure? Share with us in the comments below! 👇

#LensOfKwame #EmbraceFailure #LearningFromMistakes #PositiveMindset #Persistence #SupportiveCommunity #Entrepreneurship #BusinessGrowth #GoalSetting #BusinessLessons #PersonalDevelopment #SuccessJourney #StartupLife #BrandBuilding #SuccessMindset #EntrepreneurGoals #BrandIdentity #OnlineBusiness #SocialMediaStrategy #BusinessDevelopment #StrategicPlanning #BusinessSuccess #MarketingStrategy #SustainableBusiness #BusinessInnovation #CustomerCentric #MakeItHappen #DreamBig #NeverGiveUp
📚💡Here are my top 6 insights from "The E-Myth" by Michael E. Gerber that can fuel success for your brand or business:

1. Build your business around solid systems.
2. Be an active participant in your life's narrative.
3. Keep a laser focus on the long-term journey.
4. Master the balance of working both on and within your business.
5. Harness your inherent power.
6. Aim to create a brand that stands the test of time.

What are your personal takeaways from The E-Myth? Share them in the comments below! 👇 Let's rise together and construct brands that make a difference. 🌟

#LensOfKwame #EMythInsights #BrandStrategy #BusinessGrowth #ActiveLiving #LongTermFocus #BalancedBusiness #PersonalEmpowerment #TimelessBrand #EntrepreneurialJourney #BusinessSystems #LifeGoals #EnduranceMindset #BusinessMastery #PowerfulYou #LastingLegacy #BusinessBookLessons #MichaelEGerber #StartupLife #BrandBuilding #SuccessMindset #EntrepreneurGoals #BrandIdentity #SmallBusinessOwner #OnlineBusiness #SocialMediaStrategy #BusinessDevelopment #BrandAwareness #StrategicPlanning #BusinessSuccess
When a client says 'no,' what's your next move?

No, I don't trust you enough.
No, your prices are too high.
No, you lack the experience I need.
No, our industry is new to you.
No, I can get it cheaper elsewhere.

You could take it at face value, or you could...

Understand that Objection Doesn't Equal Rejection.
It Could Mean They Need More Information to Make a Decision.

For instance, reframe:
"No, I don't trust you enough" into "I need more information about you before deciding."
"No, your prices are too high" into "I need to understand the return on this investment."
"No, you lack the experience I need" into "I need evidence that you can deliver as promised."

Adopting this mindset can help you tackle client objections more effectively and secure more deals in the long run!

#LensOfKwame #PurposeDrivenEntrepreneurship #ClientObjections #BrandStrategy #BusinessGrowth #EntrepreneurLifestyle #ValueProposition #NegotiationSkills #BusinessConsultancy #SalesTips #OnlineBusinessTips #StartUpGrowth #BrandBuilding #EntrepreneurMindset #OvercomingObjections #BusinessCoaching #BusinessTips #EntrepreneurLife #BusinessDevelopment #SustainableBusiness #OnlineMarketing #CustomerCommunication #ValueDrivenBusiness #EntrepreneurGoals #EffectiveSelling #DealClosing #SalesMindset #BusinessMindset #ClientRelationships #SalesStrategy
Ever noticed that successful selling isn't about listing features? 

It's about showcasing outcomes. People invest in results and the benefits that come from them, not just the features of a product or service. And that's what you should be communicating. Here's why:

💭 People are outcome-oriented: They want to achieve goals or experience certain feelings associated with your product or service.

For instance:
1️⃣ Nike doesn't merely sell shoes - they sell the aspiration of becoming an athletic superstar.
2️⃣ Lululemon isn't just about yoga pants - they promote a fit and healthy lifestyle.
3️⃣ Apple does more than sell laptops - they offer an opportunity to be part of an elite, trend-setting community.

So, when you're selling, don't just focus on features - highlight the outcome and watch your brand resonate with your audience.

#LensOfKwame #PurposeDrivenEntrepreneurship #ValueSelling #OutcomeBasedBranding #BrandGrowth #BusinessConsultancy #EntrepreneurshipAdvice #ProductMarketing #BrandStorytelling #BusinessGoals #BrandStrategy #MarketingInsights #OnlineBusiness #DigitalMarketing #BusinessCoaching #Startups #EntrepreneurLife #BusinessSuccess #SocialMediaMarketing #BusinessTips #MarketingStrategy #BrandBuilding #EntrepreneurMindset #OnlineMarketing #BusinessMindset #SustainableBusiness #BusinessDevelopment #EntrepreneurGoals #SalesStrategy #CustomerCentric
Struggling to make an impact on social media? 
It could be due to content that isn't resonating with your audience. 🤔 But don't fret, the AIDAR model is here to help!

AIDAR stands for Attention, Interest, Desire, Action, and Retention. Here's how it works:

1️⃣ Attention: Grab attention with a catchy headline or eye-catching visuals.
2️⃣ Interest: Build interest by sharing valuable information or a compelling story.
3️⃣ Desire: Ignite desire for your product/service by showcasing its benefits and features.
4️⃣ Action: Encourage action with a compelling call-to-action, like a website link or discount code.
5️⃣ Retention: Foster loyalty through feedback opportunities, follow-up support, issue management, and reviews.

With the AIDAR model, you can craft relevant and impactful content that drives your business goals. 💪 Give it a go and level up your Social Media game!

#LensOfKwame #PurposeDrivenEntrepreneurship #SocialMediaStrategy #BrandGrowth #BusinessConsultancy #AIDARModel #ContentMarketing #InstagramTips #SmallBusinessAdvice #BrandStorytelling #BusinessGoals #Entrepreneurship #BrandStrategy #MarketingTips #OnlineBusiness #DigitalMarketing #BusinessCoaching #Startups #EntrepreneurLife #BusinessSuccess #SocialMediaMarketing #BusinessTips #MarketingStrategy #BrandBuilding #EntrepreneurMindset #OnlineMarketing #BusinessMindset #SustainableBusiness #BusinessDevelopment #EntrepreneurGoals
It’s been a while so let me reintroduced myself to my awesome network.

Hey I’m Kwame TheBrandStrategist , founder of Dephlex Creatives & Lens of Kwame.

As a Brand Strategist and Business Consultant, I specialize in working with purpose-driven entrepreneurs who are ready to take their business to the next level. Whether you're just starting out or looking to reinvent yourself, I can help you achieve brand clarity and develop a strategy that aligns with your values and goals. #InspirePositivity ✊🏾


lensofkwame.com

Let’s chat 💬 about all things:
💎 Branding 💎Business 
💎 Web design 💎 Entrepreneurship 
💎 Positivity 💎 Living in Wuhan
💎 China life 💎 Agency life 




#returntosocial #backonmedia #lensofkwame #branding #brandstrategy #entrepreneurship #blackbusinessowner #blackbusinessmatter #InspirePositivity #brandclarity  #smallbusiness #entrepreneurlife #bizgrowth #bizadvice #smallbusinessowner #smallbusinessowners #smallbusinessmarketing #businessplan #businessplanning #businessplans #entrepreneurship #businessmadesimple #solopreneur #solopreneurlife #marketingandsales #salestips #selling #digitalmarketing #marketingtips
📚💡Discover the top 5 personal lessons I’ve learned from "REWORK" by Jason Fried & David Heinemeier Hansson, and how they can help you achieve success in your brand or business:


1. You need less than you think – Focus on essentials.

2. Start at the epicenter – Prioritize core functions.

3. Put a gun to your own head – Create urgency for decision-making.

4. Be a curator – Refine your choices and offerings.

5. It's not the idea... it's execution – Bring your vision to life.

What are your personal lessons from REWORK? Share them in the comments below! 👇 Let's grow together and build successful brands. 🌟


#LensOfKwame #REWORK #entrepreneurmindset #startups #brandbuilding #businessstrategy #success #personaldevelopment #brandstrategy #growthmindset #collaboration #teamwork #productivity #innovation #valuecreation #uniquebrands #smallbusiness #networking #marketingtips #businessadvice #entrepreneurlife
📚 Knowledge is power, and Lens of Kwame is here to help you unlock your entrepreneurial potential! 

I've handpicked 6 essential reads for every new entrepreneur, packed with invaluable insights and strategies to kickstart your brand-building journey. 🚀💼

1️⃣ Start With Why by Simon Sinek
2️⃣ The $100 Startup by Chris Guillebeau
3️⃣ Zero to One by Peter Thiel
4️⃣ The Lean Startup by Eric Ries
5️⃣ Steve Jobs by Walter Isaacson
6️⃣ Good to Great by Jim Collins

Ready to build the brand and business you love and deserve? Dive into these game-changing books and partner with Lens of Kwame for personalized brand strategy support! 🌟👩‍💼


#LensOfKwame #BrandStrategy #BusinessConsultancy #Entrepreneurship #StartWithWhy #The100DollarStartup #ZeroToOne #TheLeanStartup #SteveJobs #GoodToGreat #BookRecommendations #MustReadBooks #NewEntrepreneur #BrandBuilding #BusinessSuccess
Are you feeling stuck in your business journey? Unsure of the next steps? 🤔

Say hello to clarity! 🔎 At Lens of Kwame, we believe that clarity isn’t just a ‘nice-to-have’. It's your secret weapon for growth. 💼🚀

Clarity lights up your path. It transforms confusion into strategy, doubt into decision, and dreams into reality. 💡

With clarity, you can align your team with your vision, make confident decisions, and truly connect with your audience. And guess what? That's where the magic happens! ✨

Ready to unlock your potential? Lens of Kwame is here to help you harness the power of clarity and build a brand that not only stands out, but also stands for something. 💪💖

Let's embark on this journey together. Let's create magic. Let's grow. 🌱


#LensOfKwame #ClarityIsPower #EntrepreneurMindset #BrandingTips #BusinessTips #GrowYourBusiness  #BrandStrategy #EntrepreneurLife #BusinessGrowth #SuccessMindset #PurposeDriven
This #InternationalWomensDay, let's take a moment to recognize and honor the incredible women who have made an impact on our world. From everyday heroes to historical leaders, let's celebrate their triumphs together! 

#BeBoldForChange #IWD2023 #WomenEmpowerment #InternationalWomensDay #Gratitude #Respect
Let’s celebrate the new year with love and laughter! ❤️ 😆

Happy New Year …

#happynewyear2023 #newyearnewbeginnings #HappyNewYear #happy2023 #newyearnewbeginnings #newyears #opportunities #happynewyears
Happy Holidays! 

From all of the team here at Lens of Kwame, we wish you all a Merry Christmas and hope you all have a wonderful time over the holidays. 

#merrychristmas #chirstmas #holidays #december #goodvibes #2022 #happynewyear #2023
📌 Everyone blooms in their own time.... keep going, keep growing. 😊 📌

linktr.ee/lensofkwame

#LensOfKwame #InspirePositivity
#WeeklyInspiration #Quoteoftheweek
📌 Remember, life is an echo. It always gets back to you. So give goodness. 😊 📌

linktr.ee/lensofkwame

#LensOfKwame #InspirePositivity
#WeeklyInspiration #Quoteoftheweek
📌 It cost ¥0.00 to be a kind human being. Just be nice. 😊 📌

linktr.ee/lensofkwame

#LensOfKwame #InspirePositivity
#WeeklyInspiration #Quoteoftheweek
It’s been a while so let me reintroduced myself to my awesome network.

Hey I’m Kwame TheBrandStrategist , founder of Dephlex Creatives & Lens of Kwame.

I help purpose-driven entrepreneurs build brands & businesses they love and deserve™ through intentional strategies that achieve results. #InspirePositivity ✊🏾

lensofkwame.com

Let’s chat 💬 about all things:
💎 Branding 💎Business 
💎 Web design 💎 Entrepreneurship 
💎 Positivity 💎 Living in Wuhan
💎 China life 💎 Agency life 

#returntosocial #backonmedia #lensofkwame #branding #brandstrategy #entrepreneurship #blackbusinessowner #blackbusinessmatter
Let’s celebrate the new year with love and laughter! ❤️ 😆 

Happy New Year …

 #happynewyear2022 #newyearnewbeginnings #HappyNewYear #happy2022 #newyearnewbeginnings #newyears #opportunities #happynewyears
LOGOFOLIO 2020  THANK YOU!

In these unprecedented times...

Okay. This has been one hell of a year. Frustrating. Stressful. Rollercoaster-y. Humbling. But somehow still ending on a high note (for us, anyway). 

Before 2020 completely slips away, we want to roundup all the awesome businesses that trusted us with their brands in 2020 and say a big thank YOU 🙏

it’s been a wild year all around but we had so many opportunities to do great work with great people; to all of our friends, family, followers, collaborators, and clients... THANK YOU. It means the world to have your support. See you in the new year! 🎉

#2020review #designer #uidesignpro #uidesignlab #uidesigntrends #uidesignerlife #uidesignpattern #uidesignideas #uidesignpatterns #newyear #plan #chessnotcheckers #checkmate #boardgame #edgargale #superlearner #nlppractitioner #brandingquotes #cheapbrand #businessdevelopmentmentor #businesscoachformums #socialmediainfluencermarketing #business101 #2xtheservice #brandinginspiration #digitalmarketingstrategy #marketingtips #growyourbiz #businessmarketing #instatips
With every rebrand, comes a brand new online platform and digital experience.
And Dephlex is no exception.

As I’m sure you’ve noticed by now, our website has also changed significantly, in-line with our new brand identity.
We’re moving away from building just awesome websites, to “helping small businesses grow & succeed digitally.”

Ten years ago, we were the new kids on the block. And to say we were a global branding agency would have been laughable.

But these days, what we do is partner with clients around the world, to help them drive real business results with their branding, websites, and marketing strategies.

It’s not only our brand that’s stepping up. It’s the whole business. And to say we’re a global branding & web design agency these days, feels exactly right.

And we’re here to stay.

At Dephlex, we are invested in your SUCCESS.⁣
⁣
📈We want to see you win!⁣
⁣
Dephlex Creatives ⁣
A Branding & Web Design Agency  linktr.ee/dephlexcreatives⁣
⁣
#businessStrategy #brandStrategy #idealCustomer #marketingStrategy #entrepreneurship #logodesign #brandidentity #logodesignchina #logodesignwuhan #branddesignchina #branddesignwuhan #smallbusiness #purposedriven #brandconsultancy #brandbuilding #entrepreneurs #businessowners #nonprofits #agencylife #designbusiness #identitydesign #brandconsultant #businessofdesign #businessbranding #livinginwuhan #brandinginchina #brandstrategyinchina #entrepreneursinchina #logodesigninchina #futurwolfpack
More mockup applications for the rebrand of Dephlex Creatives

Mockups can be great. They make your design look more professional and help the client get an idea of what design can look like in real-world context. 

At Dephlex, we are invested in your SUCCESS.⁣
⁣
📈We want to see you win!⁣
⁣
⁣
#businessStrategy #brandStrategy #idealCustomer #marketingStrategy #entrepreneurship #logodesign #brandidentity #logodesignchina #logodesignwuhan #branddesignchina #branddesignwuhan #smallbusiness #purposedriven #brandconsultancy #brandbuilding #entrepreneurs #businessowners #nonprofits #agencylife #designbusiness #identitydesign #brandconsultant #businessofdesign #businessbranding #livinginwuhan #brandinginchina #brandstrategyinchina #entrepreneursinchina #logodesigninchina #futurwolfpack
Mockup applications for the rebrand of Dephlex Creatives

Mockups can be great. They make your design look more professional and help the client get an idea of what design can look like in real-world context. 

At Dephlex, we are invested in your SUCCESS.⁣
⁣
📈We want to see you win!⁣
⁣
Dephlex Creatives ⁣
A Branding & Web Design Agency  linktr.ee/dephlexcreatives⁣
⁣
#businessStrategy #brandStrategy #idealCustomer #marketingStrategy #entrepreneurship #logodesign #brandidentity #logodesignchina #logodesignwuhan #branddesignchina #branddesignwuhan #smallbusiness #purposedriven #brandconsultancy #brandbuilding #entrepreneurs #businessowners #nonprofits #agencylife #designbusiness #identitydesign #brandconsultant #businessofdesign #businessbranding #livinginwuhan #brandinginchina #brandstrategyinchina #entrepreneursinchina #logodesigninchina #futurwolfpack
It’s a fascinating concept that “the shoemaker’s son always go barefoot”.

Today, the shoemaker finally decides to make shoes for his family 😊

We  are happy to announce the rebrand of Dephlex Creatives.

The rebrand is not just cosmetic - we've taken this opportunity to evolve and improve our approach in the market as a whole. We continually strive to be better at everything that we do, every day, for every client.

The new Dephlex logo is an evolution of the company's previous logo, with a look and feel that embodies Dephlex's tireless determination and genuine care for its clients' success. The new typeface and vibrant colors reflect the company's approach to our  work: helpful, collaborative, passionate and innovative.

At Dephlex, we are invested in your SUCCESS.⁣
⁣
📈We want to see you win!⁣
⁣
Dephlex Creatives ⁣
A Branding & Web Design Agency  linktr.ee/dephlexcreatives⁣
⁣
#businessStrategy #brandStrategy #idealCustomer #marketingStrategy #entrepreneurship #logodesign #brandidentity #logodesignchina #logodesignwuhan #branddesignchina #branddesignwuhan #smallbusiness #purposedriven #brandconsultancy #brandbuilding #entrepreneurs #businessowners #nonprofits #agencylife #designbusiness #identitydesign #brandconsultant #businessofdesign #businessbranding #livinginwuhan #brandinginchina #brandstrategyinchina #entrepreneursinchina #logodesigninchina #futurwolfpack
Times are changing. 
When choosing brands to do business with, today’s consumers care about more than just what products or services they offer—they care about what kind of impact brands are making in the world. ⬆️⁣⁣
⁣⁣⁣
#businessStrategy #brandStrategy #webStrategy #marketingStrategy #madeEasySeries #entrepreneurship #dephlex #aIO #creativebusiness #brandingagency #designagency #webagency #marketingagency #smallBusinesses #entrepreneurs #businessowners #nonprofits #agencylife #designbusiness #brandidentity #identitydesign #brandconsultant #businessofdesign #businessbranding #livinginwuhan #brandinginchina #brandstrategyinchina #entrepreneursinchina #logodesigninchina #futurwolfpack