Today’s episode is about consistency over perfection. The world is going through a lot now and most of us are in a boat of uncertainty waiting for the the perfect time to start something. We can’t wait forever because if we’re waiting for all the answers to start, We...
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The Dos and Don’ts of Building a Purpose-Driven Brand
Nowadays, consumers are increasingly aware of the impact of their purchases. Thus, building a purpose-driven brand has become more important than ever. A purpose-driven brand goes beyond selling products or services and aims to make a positive impact on society. It is...
The Importance of Branding for Small Businesses
Small businesses play a significant role in the global economy, providing goods and services to communities around the world. However, small businesses often face challenges in standing out in a crowded market and attracting customers. To overcome these challenges,...
The Importance of a Brand Audit: Why You Need to Revisit Your Strategy Regularly
When you started your business, you probably put a lot of thought and effort into creating a brand strategy that would perfectly represent your company. However, as time goes on, your business and the market around it can change, meaning your branding strategy might...
How to Build and Grow Your Brand With the Power of Storytelling
Storytelling has been a fundamental part of human communication since the beginning of time. From ancient myths and legends to modern-day movies and TV shows, stories have captivated audiences and inspired people for generations. In recent years, storytelling has...
The Future of Purpose-Driven Branding and its Impact on the Business World
As the world continues to evolve, businesses are recognizing the importance of purpose-driven branding. Purpose-driven branding is the concept of aligning your brand with a higher purpose or mission beyond just making a profit. This approach to branding is becoming...
5 Steps To Build Organic Brand Awareness
Building a brand is a crucial step for any business. The more people know about your brand, the more potential customers you have. However, building brand awareness can be challenging, especially for small businesses with tight budgets. In this blog post, we will...