At the end of the day, remember this: You are here for a reason. In this job, your business, your life, you are worthy. You are better than you think you are. You are smarter than you think you are. You know more than you give yourself credit for. Remember that. And...
Welcome to the blog
Articles to help you brand, build, and grow
On this blog you’ll find tons of resources to help you clarify your brand, captivate your audience and create a business that you love and deserve. It’s where I’ll share inspiration, how-tos, tips and case studies so you can develop an irresistible brand.
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Latest Post
The Importance of Branding for Small Businesses
Small businesses play a significant role in the global economy, providing goods and services to communities around the world. However, small businesses often face challenges in standing out in a crowded market and attracting customers. To overcome these challenges,...
Goal focused
Content
Struggling with your brand?
In today’s competitive marketplace, it’s important for your business to stand out from the crowd. A strong brand will help you do just that by making your business more recognizable.
Overwhelmed by all the tech?
Tech is a necessary evil in today's business world. It can be overwhelming and confusing, but if you're running a business - technology will become your VITAL component!
Not sure how or where to start?
Take our quiz to identify what stage of the entrepreneurial journey you're to determine what you should be working on right now to experience exponential business growth.
3 Simple Steps to Define Your Target Audience
As a business owner or marketer, understanding your target audience is crucial. Without a clear understanding of who you are trying to reach, your marketing efforts will be scattered and ineffective. But how do you define your target audience? Defining your target...
Episode #01: Welcome to The Brand & Business Lens
Welcome to the first episode of the podcast which is an overview of what to expect with upcoming episodes and is also a chance for me to apologize for teasing the podcast for over a year. As they always say; it’s better late than never. I hope this podcast will be...
Episode #00: The Brand & Business Lens Trailer
Building a successful brand or business is a lot of work, but it doesn’t have to be difficult. Join Kwame, brand strategist and business coach for purpose-driven entrepreneurs, in exploring what it takes to build a brand & business you love and deserve. Show Notes...
How to create your unique selling proposition (USP)
In today's highly competitive market, it's essential to have a unique selling proposition (USP) that sets your product or service apart from the competition. A USP is a statement that communicates the value your product or service provides to your target market. It...
5 Reasons Why Brand Consistency is So Important
In today's digital age, businesses must work hard to stand out from the competition. Building a strong brand is one of the best ways to do that. However, creating a brand that resonates with customers is not just about having a great logo or catchy slogan. It's also...
What is Brand Strategy? And Why Does It Matter?
In today's fast-paced and ever-changing market, businesses need to differentiate themselves from their competitors to succeed. A brand strategy is a plan that outlines how a brand will differentiate itself from its competitors and establish a unique identity in the...