Today’s listener is wondering about how to start his web development and marketing start up and how to make YouTube videos and how to market his start up. So let’s think about and I’m going to share my thoughts about how he can go about it. What about you? Are you...
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Branding vs. Marketing: What’s the Difference?
In today's competitive business environment, creating a unique identity for your business is crucial to stand out from the competition. Branding and marketing are two terms often used interchangeably, but they are not the same thing. Both are critical to the success...
3 Simple Steps to Define Your Target Audience
As a business owner or marketer, understanding your target audience is crucial. Without a clear understanding of who you are trying to reach, your marketing efforts will be scattered and ineffective. But how do you define your target audience? Defining your target...
How to create your unique selling proposition (USP)
In today's highly competitive market, it's essential to have a unique selling proposition (USP) that sets your product or service apart from the competition. A USP is a statement that communicates the value your product or service provides to your target market. It...
5 Reasons Why Brand Consistency is So Important
In today's digital age, businesses must work hard to stand out from the competition. Building a strong brand is one of the best ways to do that. However, creating a brand that resonates with customers is not just about having a great logo or catchy slogan. It's also...
What is Brand Strategy? And Why Does It Matter?
In today's fast-paced and ever-changing market, businesses need to differentiate themselves from their competitors to succeed. A brand strategy is a plan that outlines how a brand will differentiate itself from its competitors and establish a unique identity in the...
What is Brand Positioning? And Why Does It Matter?
As a purpose-driven brand strategist, one of the questions I often get asked is, "What exactly is brand positioning?" In today's competitive landscape, having a strong brand positioning is more important than ever before. In this article, we will explore what brand...