At the end of the day, remember this: You are here for a reason. In this job, your business, your life, you are worthy. You are better than you think you are. You are smarter than you think you are. You know more than you give yourself credit for. Remember that. And...
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What is Brand Positioning? And Why Does It Matter?
As a purpose-driven brand strategist, one of the questions I often get asked is, "What exactly is brand positioning?" In today's competitive landscape, having a strong brand positioning is more important than ever before. In this article, we will explore what brand...
What is Brand Clarity? And Why Does It Matter?
In today's highly competitive market, building a successful brand can be a challenging task. One of the essential aspects of building a successful brand is having brand clarity. Brand clarity is an essential component of a brand's identity, and it refers to the level...
How To Conduct A Brand Audit: Step-By-Step Guide
When it comes to building brands, it’s important to regularly conduct a brand audit to ensure that your brand is still relevant, consistent, and effective. A brand audit is a comprehensive evaluation of a brand’s current position in the market compared to its...
How to Identify And Define Your Brand Core Values
Defining your brand's core values is essential in building a brand that resonates with your target audience. Your brand's core values are the guiding principles that shape your brand's identity, culture, and reputation. They are the foundation of your brand's...
What is a Brand Strategist? Reasons to invest in one!
In today's world, it seems like everyone has a cousin or family member who claims to be a brand strategist. Even designers are adding this title to their name in order to charge more for their services. Despite this, clients still struggle to understand what a brand...
Why is Branding Important? 7 Reasons For Building A Brand
As a new entrepreneur or small business owner, you might be wondering whether branding is really worth the time, effort, and expense. After all, can’t you just put your logo on everything and call it a day? The answer is NO – branding is so much more than that. In...