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Episode #06 – Consistency Over Perfection : Start Now

Today’s episode is about consistency over perfection. The world is going through a lot now and most of us are in a boat of uncertainty waiting for the the perfect time to start something. We can’t wait forever because if we’re waiting for all the answers to start, We...

By: Kwame
on January 7, 2018

Why is Branding Important? 7 Reasons For Building A Brand

As a new entrepreneur or small business owner, you might be wondering whether branding is really worth the time, effort, and expense. After all, can’t you just put your logo on everything and call it a day?

The answer is NO – branding is so much more than that. In fact, building a strong brand can be the difference between attracting customers and going out of business. Here are seven reasons why branding is important for your business:

1. A strong brand makes your business more recognizable.

In today’s competitive marketplace, it’s important for your business to stand out from the crowd. A strong brand will help you do just that by making your business more recognizable. When customers see your logo, hear your company name, or read your tagline, they should instantly think of your business.

2. A strong brand differentiates you from the competition.

If two businesses offer the same product or service, chances are that customers will choose the one they’re more familiar with—and that’s often the one with the stronger brand. A well-developed brand will help you differentiate yourself from the competition and make your business more memorable in the minds of potential customers.

3. A strong brand builds trust with potential customers.

When customers trust your brand, they’re more likely to do business with you. Why? Because they know they can count on you to deliver on your promises. They know they’ll receive good quality products or services at a fair price—and that’s exactly what they want.

4. A strong brand makes it easier to attract new customers.

If you have a strong brand, potential customers will be able to find you more easily online and offline. That’s because people are more likely to search for a branded product or service than an unbranded one (think “Nike shoes” vs “shoes”). And once they find you, they’re much more likely to give you their business.

5. A strong brand makes it easier to retain existing customers.

It costs significantly less to keep an existing customer than it does to attract a new one—so retaining your current customer base should be a top priority for any business owner. Fortunately, a strong brand can help you do just that by fostering customer loyalty and keeping your existing customers coming back for more time and time again.

6. A strong brand drives sales and helps you achieve profitability goals .

Branding can directly impact your bottom line by influencing purchasing decisions and driving sales growth. When potential customers trust and believe in your brand, they’re much more likely to buy from you rather than from one of your competitors—no matter what the price difference may be. In fact, studies have shown that up to 85% of a product’s purchase decision is based on its branding (i .e., packaging, color scheme , etc.).

7 . A strong brand increases the value of your business . If you ever decide to sell your business , having a well-developed brand will increase its resale value significantly . That’s because buyers are willing to pay more for a business with a strong brand identity than they are for a businesses without one . All things being equal , people would rather buy from Coca-Cola than from ” Joe’s Sodas .” So , if you’re looking to increase the value of your business , invest in developing a strong brand identity .

As you can see , there are many advantages for investing in branding for your business . By taking the time to develop a strong , recognizable , and differentiated brand identity , you’ll be able set yourself apart from the competition , build trust with potential customers , drive sales growth , and increase the overall value of your business . If you’re not convinced yet, hopefully this article has changed your mind! Remember, branding is an important part of any successful business’s marketing strategy

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